Royal Palm Marketing
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    • HOME
    • ABOUT
    • SERVICES
      • WEBSITE DESIGN
      • SEO
      • PPC
      • SOCIAL MEDIA MARKETING
      • RETARGETING
      • GEOFENCING
      • GEOTARGETING ADS
      • INTEREST AND BEHAVIOR ADS
      • YOUTUBE ADS
    • CONTACT
    • BLOG
Royal Palm Marketing
  • HOME
  • ABOUT
  • SERVICES
    • WEBSITE DESIGN
    • SEO
    • PPC
    • SOCIAL MEDIA MARKETING
    • RETARGETING
    • GEOFENCING
    • GEOTARGETING ADS
    • INTEREST AND BEHAVIOR ADS
    • YOUTUBE ADS
  • CONTACT
  • BLOG

WEBSITE DESIGN

Your hardest working salesperson

Your website should attract the right visitors, explain your value, and convert interest into booked jobs or sales. That requires more than a pretty layout. It takes a clear message, fast performance, simple paths to action, and analytics that show what is working. Our website design service gives you a site that looks modern, reads clearly, and sells with confidence. Every page is built for search, speed, and conversion so your online presence becomes a reliable growth channel.

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What is included

Strategy first architecture
We begin with goals, audiences, and offers. Then we build a sitemap that mirrors how buyers think. Primary pages cover your core services, locations, and proof. Supporting pages answer the questions people ask before they contact you. Navigation is simple. Calls to action are consistent. Each page has one job and a clear next step.


Messaging that reduces friction
Design gets attention. Words close the deal. We write copy in your voice that puts benefits first, backs claims with proof, and removes doubt with short FAQs. Headlines are plain and strong. Body copy answers real questions. CTAs tell visitors exactly what to do next. The tone matches your brand and speaks directly to your ideal buyer.


Design that signals trust
Your site will feel clean, modern, and easy to use. We use visual hierarchy, generous spacing, and consistent branding so visitors can scan quickly and find what they need. Photography and icons support the message rather than distract from it. Forms, buttons, and links are large enough for mobile thumbs. Accessibility standards guide color contrast, text size, and keyboard
navigation.


Built for speed and SEO
Fast sites rank better and convert more visitors. We optimize Core Web Vitals, compress images, lazy load media, and keep code lean. Pages include proper headings, schema markup, internal links, and meta tags. Your site launches with a search friendly structure that plays nicely with Google from day one.

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Conversion power on every page

Each template includes trust blocks, testimonials, ratings, case studies, and badges. We use sticky CTAs, click to call on mobile, short forms, and optional chat to make contact easy. Pricing and packages are presented with clarity where appropriate. Objection busting FAQs reduce uncertainty. These elements work together to lift conversion rates without feeling pushy.

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Our process

Discovery and planning
We learn your goals, services, and capacity. We review competitors and identify gaps. You receive a project brief, a sitemap, and wireframes that outline the page structure and key content.


Design and copy
We create high fidelity designs with on brand colors, typography, and imagery. In parallel we write concise copy that explains value and directs action. You review and approve through a simple feedback process.


Build and integrate
We develop the site on your chosen CMS. WordPress or GoDaddy are our most common platforms. Integrations include analytics, tag manager, CRM, forms, call tracking, and calendar tools. We install security, backups, and basic firewall settings.

QA and launch
We test on common devices and browsers, validate forms and events, and check accessibility standards. Redirects protect your SEO if the URL structure changes. When everything checks out, we launch during a low traffic window.

Measure and improve
After launch we monitor performance, watch heatmaps, and review recordings to find friction. We refine copy, move elements, and test offers to lift conversion rates over time.

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Content that builds authority

We structure your site around a few cornerstone topics, then support those with blog posts and guides that address common questions. This topical depth helps rankings and gives your sales team resources to share during follow up. We can also create location pages that speak to neighborhood needs without thin or duplicate content.

Platform choices and why they matter

We recommend a platform based on your goals, team skills, and the integrations you need. Whatever you choose, your site will be easy to update and will not rely on heavy plugins or complex code.

Deliverables you can expect

  • Project brief, sitemap, and wireframes
  • Custom design system and page templates 
  • Copywriting for core pages
  • Development on a modern CMS
  • On page SEO setup and schema
  • Analytics, events, and goal tracking
  • Speed optimization and security basics
  • Redirects and launch checklist
  • Training session and how to guides
  • A 30-day post launch optimization window

What we need from you

  • Brand assets, logos, and style preferences
  • Examples of sites you like and why
  • Access to domains, hosting, and DNS
  • A contact who can review and approve quickly
  • Photos, testimonials, and case studies when available

Timeline

A typical site with five to ten core pages can take 10-14 days from kickoff to launch. Larger sites with complex integrations may take longer. We work in weekly sprints and share progress often so there are no surprises.

Maintenance and support

You can manage content yourself, or we can handle updates for you. We offer care plans that include updates, backups, uptime monitoring, small design changes, and monthly checks for speed and security. If you run campaigns, we can create new landing pages as needed with the same design system.

Ready to upgrade your digital storefront

If you want a website that looks great, loads fast, and converts visitors into customers, we can help. We will plan the structure, craft the message, design for trust, and launch with search and speed in place. Schedule a strategy call and we will outline your sitemap, your first content priorities, and the quick wins we can ship in the first 30 days.

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933 NW Prairie Ridge Dr, Ankeny, IA 50023

321-297-3218

Copyright © 2022-2025 Royal Palm Marketing. All Rights Reserved.

  • ABOUT
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  • WEBSITE DESIGN
  • SEO
  • PPC
  • SOCIAL MEDIA MARKETING
  • RETARGETING
  • GEOFENCING
  • GEOTARGETING ADS
  • INTEREST AND BEHAVIOR ADS
  • YOUTUBE ADS
  • CONTACT
  • BLOG