RETARGETING

Most visitors will not convert on the first visit. Retargeting brings qualified people back with helpful reminders, social proof, and timely offers. This is one of the highest return tactics you can run because it focuses spend on people who already showed interest. We build retargeting that feels useful, not pushy, and that nudges prospects to take the next step with clarity and
confidence.

• Warm traffic converts
  People who already know you require fewer touches to act. Retargeting focuses spend on those warmer prospects.
• Message match reduces friction
  Each audience sees ads that match the last step they took. This increases relevance and lowers cost per conversion.
• Cross channel reinforcement
  Multiple small touches across several platforms build trust and recall. Your brand feelspresent without being overwhelming.

Clean tracking and smart audiences
Retargeting only works if tracking is reliable. We install and verify pixels, tags, and conversion events for forms, calls, carts, and chats. Then we design behavior based audiences that mirror the buyer journey. Common groups include homepage viewers, service or product viewers, pricing page visitors, cart abandoners, blog readers who hit specific topics, and people who watched your videos. Audiences are segmented by time windows such as 1 to 7 days, 8 to 14 days, and 15 to 30 days so messages stay relevant.

Creative with purpose
We write and design ads that match intent. Someone who viewed a service page gets a benefit forward reminder and a proof point. A cart abandoner sees a gentle prompt with reassurance about shipping, warranty, or scheduling. Pricing page visitors see a clear explainer and a direct path to book or buy. Every creative has one message, one visual focus, and one call to action. Frequency caps prevent fatigue and keep brand sentiment positive.

Cross channel coverage

Your audience moves across platforms. We meet them there. Retargeting runs on Google Display, YouTube, Facebook, Instagram, LinkedIn when it fits, and Discovery placements. Where possible we sync audiences from your website, your video views, and your lead forms so every touch reinforces the same message. Creative formats include static, carousel, short video, and lightweight animation.

Audit and plan
We review your analytics, map current traffic sources, and identify which pages indicate intent. We define audience segments, creative angles, and conversion events. You receive a 90-day roadmap that lists the first audiences to launch and the tests we will run.

Instrumentation and setup
We install or validate pixels, set up events, and create custom conversions. UTM structures are standardized. We connect platforms to your analytics and CRM so every form fill or call carries source and campaign data.

Creative production
We produce a base set of ads for each audience and format. Each set includes a hook, a proof element, and a direct next step. For video we script 6, 10, and 15 second cuts with subtitles for silent viewing.

Launch and learn
Campaigns go live with conservative frequency and tight exclusions. We watch early signals such as click through rate, engaged view rate for video, and view through conversions. Quick edits protect sentiment while we gather data.

Optimize and scale
We rotate headlines and images weekly, adjust bids, and refine audiences. Top combinations receive more budget. Underperformers are paused. We test new offers such as consultations, estimates, or lead magnets when relevant.

• Clear headline that states the benefit
• Proof such as reviews, ratings, or quick case results
• Simple visual that supports the offer
• One call to action that is easy to follow
• Mobile first layout with large tap targets
• Short video that hooks within two seconds and includes captions

• Tracking plan with specific events and goals
• Audience framework with inclusion and exclusion rules
• Creative set across static, carousel, and video
• Weekly optimizations and creative rotations
• Monthly report with insights and a 30-day action plan

Retargeting budgets start small and scale with traffic volume. A good rule is to reserve a percentage of your total paid media for retargeting based on funnel size and sales cycle. We set frequency targets, so your audience sees enough reminders to act without burnout. Dayparting and location controls keep impressions where they are most likely to convert.

• Access to ad accounts, analytics, tag manager, and CRM
• Clear goals and lead qualification criteria
• Brand assets, testimonials, and case studies
• A contact who can approve creative quickly