GEOTARGETING ADS

Geotargeting focuses your ad delivery on the cities, ZIP codes, and neighborhoods that match your service area and your highest value customers. Instead of wasting budget on people who are outside your market, we direct impressions to the locations that convert. Our approach blends market data, customer insights, and platform tools to build a location strategy that is precise,
flexible, and easy to scale. The result is stronger click through rates, lower cost per lead, and clearer visibility into which regions deliver real revenue.

• Less waste, more relevance
  You pay to reach the people you can actually serve. That improves click quality and conversion rates.
• Control by neighborhood
  Bid and budget controls let you lean into winning ZIPs and pull back from low return areas without rebuilding the entire account. 
• Actionable insights
  Location level reporting shows which areas drive qualified leads and revenue. These insights can guide staffing, routing, and offline marketing

Service area mapping that mirrors reality
We start by translating your real world coverage into a digital map. That means cities, ZIPs, radius targets when appropriate, and exclusion zones for places you do not serve. We overlay historical lead data, census insights, and competitor presence to create primary, secondary, and test zones. Primary zones get the largest share of budget. Secondary zones are funded to maintain
reach and learn. Test zones receive smaller budgets to discover new pockets of demand.

Tiered bidding by location
Not every area performs the same. We attach bid adjustments and budget weights to each zone based on conversion rate and cost per acquisition. Hot ZIPs may receive a positive bid modifier. Fringe ZIPs may get a neutral or negative modifier. This tiered approach lets us push for impression share where the math works and protect spend where results are weaker.

Localized creative that feels relevant

People respond to messages that feel close to home. We write ad copy that references neighborhoods, landmarks, or seasonal needs where appropriate. Location extensions connect your ads to your Google Business Profile for added trust and more calls. For social and display, we build variants that show local photos, regional offers, or service availability by area. The goal is to make each impression feel specific, not generic.

Smart exclusions that remove waste
We block regions you do not serve and exclude low value placements. For search, we use presence only location settings to show ads to people physically in your target area, not just interested in it. For display and social, we refine inventory and remove app categories or site types that do not convert. These filters keep your budget aimed at buyers.

Discovery and data review
We gather your service boundaries, sales performance by region, and any delivery or staffing constraints. If you have a CRM, we analyze closed revenue by ZIP or city to find your most profitable pockets.

Market analysis
We evaluate population density, average household characteristics, and competitor visibility to identify opportunities. We also consider commuting patterns and new development that may influence demand.

Target design
We create primary, secondary, and test zones with clear budget allocations and bid strategies. We define exclusion regions and list any neighborhoods that need special treatment due to pricing, access, or margin considerations.

Campaign build
We organize campaigns by location tiers or use location groups within campaigns when that structure fits better. Ad copy and assets are localized. Location extensions, call extensions, and sitelinks point to the most relevant pages.

Launch and learn
Campaigns go live with conservative bids and clean tracking. We monitor early signals by region, including cost per click, conversion rate, and cost per acquisition. Quick adjustments move spend toward the ZIPs that demonstrate traction.

Optimize and scale
We shift budget and bids weekly based on performance. High performing areas get more coverage and stronger impression share. Underperforming areas are reduced or paused. New test zones are added methodically to expand reach without risking efficiency.

• Clear headline with a benefit tied to the local need
• Local cues such as service area names, photos, or seasonal references
• One call to action that matches your best conversion path
• Fast landing pages with local proof such as reviews and recent projects
• Click to call and location information for mobile users

We tag every campaign and ad group with UTM parameters so analytics can report by region. Call tracking captures city and ZIP information. Forms and purchases pass location data to your CRM. We report conversions and cost per result by zone, then connect those numbers to closed revenue where possible. You will see exactly which locations deserve more budget and which
ones need refinement or removal

• Service area map with primary, secondary, and test zones
• Location target buildout with exclusions and radius or ZIP lists
• Localized ad copy and creative variants
• Extensions configured for calls, locations, and sitelinks
• Weekly bid and budget adjustments by zone
• Monthly report with insights and a 30-day action plan

We recommend a starting budget that can generate meaningful data in your primary zones within two weeks. From there, spend shifts toward the areas that hit CPA targets. Dayparting ensures your ads appear during the hours you can respond. If your business is seasonal, we adjust budgets and messaging to match demand spikes in each region.

• Home services
  Prioritize neighborhoods with older housing stock or active renovations. Add localized landing pages with nearby project photos and reviews.
• Healthcare and dental
  Focus on ZIPs with ideal patient demographics and easy travel time. Use location extensions and appointment scheduling on mobile.
• Retail and showroom
  Target trade areas within a practical drive time. Highlight in stock inventory and financing for local shoppers.
• B2B and professional services
  Reach business districts and industrial parks. Pair geotargeting with LinkedIn filters for job titles or industries.

• Your service boundaries and any off-limits areas
• Access to ad accounts, analytics, and CRM
• Photos, reviews, and proof we can localize
• A contact for quick creative approvals and regional insights