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      • WEBSITE DESIGN
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Royal Palm Marketing
  • HOME
  • ABOUT
  • SERVICES
    • WEBSITE DESIGN
    • SEO
    • PPC
    • SOCIAL MEDIA MARKETING
    • RETARGETING
    • GEOFENCING
    • GEOTARGETING ADS
    • INTEREST AND BEHAVIOR ADS
    • YOUTUBE ADS
  • CONTACT
  • BLOG

Search Engine Optimization (SEO)

Be the first choice when customers search

When people in your market look for what you sell, they should find you – fast. Our SEO program is built to do exactly that. We focus on the parts of search that actually move revenue: clean technical foundations, helpful content that matches buyer intent, strong local signals that win the map pack, and conversion UX that turns traffic into booked jobs and sales. No mystery. No vanity metrics. Just a clear plan, consistent execution, and reporting tied to leads.

Let’s Get Started

WHY THIS WORKS

Intent over ego. 

We target keywords and pages that generate calls and forms, not just impressions.

Speed + clarity. 

Fast pages and plain-language answers win both users and algorithms.

Local proof. 

Reviews, photos, and community presence create trust no ad can buy.

Compounding gains. 

Every technical fix and helpful page keeps paying you back next month and next year.

Book a Free Consultation

What’s included

Technical SEO that sets the pace
Search engines reward sites that are fast, accessible, and easy to crawl. We audit and fix the essentials that hold rankings back: Core Web Vitals, image compression, CSS/JS bloat, redirect chains, duplicate content, broken links, and sitemap/robots clarity. We structure pages with schema markup, proper heading hierarchy, and internal links so your content is understood at a glance.


Content that answers, convinces, and converts
We build an editorial plan around real search intent. That means tight service pages, location pages that speak to local needs, comparison and pricing content that reduces friction, and FAQs that remove doubts. Each piece targets specific keywords and questions, uses clear language your customers actually use, and ends with a direct next step. The result: higher relevance, more
time on page, and better conversion rates.


Local SEO to dominate the map pack
For service businesses, the local pack is the front door. We optimize your Google Business Profile with accurate categories, services, photos, products, and posts. We manage citations across the major directories, clean up NAP inconsistencies, and build review velocity with a road reach and local targeting simple request workflow. Geographically relevant content and photos give Google the signals it needs to rank you in the neighborhoods that matter.


Authority building that compounds
We earn mentions and links from relevant, trustworthy sources: industry sites, local groups, sponsorships, and useful resources. We also keep your site fresh with regular updates, new pages, and topical clusters that demonstrate depth. This steady, white-hat approach compounds month after month and protects your rankings from volatility.

Let’s Talk Strategy

OUR PROCESS

Discovery & Benchmarking
We learn your goals, margins, seasonality, and sales process. Then we establish baselines for rankings, traffic, and lead quality so progress is obvious and credible.

Audit & 90-Day Roadmap
You get a clear action plan across technical, on-page, content, local, and authority work. Tasks are prioritized for impact and speed so we can ship wins quickly.


Fix & Fortify
We handle technical cleanup first, speed, indexation, schema, then optimize your existing pages for intent, readability, and conversion.

Content Engine
We publish cornerstone pages and supporting articles on a monthly cadence. Each page is internally linked, structured for snippets, and measured for outcomes.


Local Acceleration
We upgrade your Google Business Profile, roll out a review playbook, add local citations, and deploy service-area content to win proximity-based searches.


Authority & PR
We build targeted outreach, partnerships, and community features, earning links that map to your priority pages and markets.

Measure, Learn, Execute
Monthly reporting ties activity to leads, calls, and booked revenue. We refine targets, scale what works, and sunset what doesn’t

Let’s Talk Strategy

WHAT SUCCESS LOOKS LIKE

  • Service and location pages that rank on page one for your money terms.
  • Consistent map-pack visibility across your core service area.
  • Lower cost per lead as organic fills the pipeline and reduces paid reliance.
  • Higher close rates thanks to clearer information and pre-sold prospects

Deliverables you can expect

  • Full technical audit and implemented fixes
  • On-page optimization for key pages 
  • Content plan and monthly publishing cadence
  • Google Business Profile optimization and review workflow
  • Conversion improvements (forms, CTAs, FAQs)
  •  Link earning and local partnerships
  • Monthly KPI reporting with prioritized next steps

HOW WE TRACK ROI

We install end-to-end tracking so results are obvious. Call tracking ties phone leads to the page and keyword that drove them. Form submissions pass source and campaign data to your CRM. We measure assisted conversions too, because SEO often starts the journey even when another channel gets the last click. Your report highlights qualified leads, booked revenue where available, and recommendations to push the next wave of growth.

What we need from you

  • Clear goals and service priorities
  • Access to your website, analytics, and Google Business Profile
  • A point of contact to approve content and share customer proof (photos, reviews, case studies

TIMELINE

You’ll see quick wins in weeks from technical fixes and on-page updates. Content and local signals build momentum across the first 60–90 days. Authority and topical depth compound beyond that, delivering durable rankings and steady lead flow

Ready to become the obvious choice?

If you want predictable rankings, real lead growth, and a site that sells while you sleep, our SEO program is built for you. Let’s map your market, target the highest-value opportunities, and build an organic engine that compounds

Let’s Talk Strategy

933 NW Prairie Ridge Dr, Ankeny, IA 50023

321-297-3218

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