GEOFENCING

Geofencing lets you reach people based on where they actually go in the real world. We draw precise virtual boundaries around stores, venues, neighborhoods, trade shows, and event spaces. When a device enters the fence, we can serve ads during the visit and continue the conversation after they leave. It is a powerful way to connect with shoppers who have high intent, win competitive comparisons, and turn offline attention into online results. Our approach is strategic, privacy respectful, and focused on measurable outcomes like calls, form fills, store visits, and sales.

Right place and right time
People inside a venue reveal intent with their feet. Your message lands when they are considering options.

Competitive edge
Conquesting around competitor locations gives you a chance to interrupt the purchase path and present a better choice.

Seasonal and event responsive
Fairs, tournaments, conferences, and holiday peaks create predictable surges in attention. Geofencing converts those moments into measurable outcomes

Precise polygons, not crude circles
Most providers still use radius targeting that bleeds into parking lots and nearby buildings. We build hand drawn polygons that match the building footprint and the parcels that matter. This accuracy improves audience quality and reduces wasted impressions.

Event and venue strategy
We identify locations that signal intent. Competitor stores, category retailers, service hubs, convention centers, stadiums, and seasonal fairs can all be high value. We also add time windows for events and dayparting for peak hours. The goal is to capture devices when attention is highest and message relevance is strong.

Audience capture and retention
Devices that enter the fence are placed into privacy safe audiences. We set lookback windows that keep your message visible for days or weeks depending on your sales cycle. We also exclude recent converters and your own staff where possible so budget stays focused on prospects

Creative and offers that fit the context
People who were inside a competitor or a category store are likely comparing options. We use creative that makes your advantage clear and easy to act on. Short headlines, proof, and local credibility win the scroll. If your goal is in person visits, we highlight directions, hours, and click to call. If your goal is bookings, we push to a fast landing page with one obvious next step.

Cross channel delivery
Geofenced audiences can receive ads on mobile display, apps, some mobile web, and connected TV inventory when available. We also layer these audiences into Google and social platforms through privacy compliant connections so your message appears across the places people spend time.

Discovery and location mapping
We learn your goals, analyze competitors, and list target venues. We pull parcel outlines and foot traffic patterns to select the best candidates. You receive a map with primary and test fences, along with the reasoning behind each pick.

Fence build and QA
We draw polygons, confirm alignment with satellite and street imagery, and apply entry and exit rules. We test to ensure devices are captured only inside the intended footprint. Incorrect fences can ruin performance, so this step receives careful attention.

Audience design and exclusions
We create separate pools for each fence and time window. Competitor pools, event pools, and neighborhood pools often behave differently. We exclude low value areas and protect budget by removing recent converters and employees where possible.

Creative production
We design static, carousel, and lightweight motion assets. Each set includes a benefit forward headline, a clear proof element, and a single call to action. If you have promotions that align with the targeted venue, we build a version that highlights them.

Launch and learn
Campaigns start with controlled budgets and conservative frequency. We review early indicators like click through rate, view-ability, and cost per engaged visit on the landing page. Quick tweaks remove weak placements and improve delivery.

Optimize and scale
We shift spend toward the fences and creatives that hit cost per result goals. We test new venues, refine polygons, and rotate offers. If results justify it, we add connected TV or social overlays to increase reach within the captured audience.

We tie geofencing to results you can trust. Your monthly report explains which fences and creatives produced the strongest performance and what we will test next.

• Location aware headlines that reference the category or need
• Proof elements such as reviews, ratings, or awards
• Clear benefits and a single next step
• Mobile first layout, large tap targets, fast load
• Short video variants that hook in two seconds and include captions

• Retail and showroom
  Geofence competitor stores and category retailers. Promote your unique value, inventory, or financing. Track calls and visits.
• Home services
  Geofence home shows, builder supply stores, and neighborhoods with high renovation activity. Drive estimates and consultations.
• Healthcare and dental
  Geofence health fairs, fitness centers, and employer campuses. Use education and patient proof to prompt bookings.
• B2B
  Geofence trade shows and industrial parks. Serve problem and solution ads that lead to discovery calls and demos.
• Hospitality and attractions
  Geofence hotels, airports, and event venues. Promote offers and schedules to visitors who are making plans.

• Venue strategy and fence map
• Polygon buildout with QA screenshots
• Audience framework and exclusion list
• Creative set across static and video
• Weekly optimizations and change logs
• Monthly performance report with a 30-day plan

Start with a modest budget to validate fences and creatives. As winners emerge, scale spend while watching frequency and saturation. Dayparting keeps impressions in the hours that matter. If your goal is physical visits, align budget with open hours and staffing so you can convert demand efficiently.

• Goals and target outcomes
• Access to ad accounts and analytics
• Brand assets and any active promotions
• A point of contact for quick creative approvals
• Locations you want excluded or prioritized