PPC - GOOGLE ADS

When customers are actively searching for what you offer, PPC puts your business in front of them at the exact right moment. Our approach focuses on efficient targeting, persuasive creative, and precise conversion tracking so your budget produces measurable leads and sales. We set clear goals, launch with clean structure, and optimize every week to lower cost per acquisition while increasing qualified volume.

Tight message match
Keywords, ads, and pages are aligned so users see exactly what they searched for. This improves Quality Score and lowers your cost per click.

Relentless testing
Headlines, descriptions, images, audiences, and landing page elements are tested constantly. Small gains compound into major performance improvements over time.

Real world measurement
We track leads to the source, campaign, and keyword. Phone recordings and form field capture help you see lead quality and closed revenue, not just clicks

Strategy that matches your goals
Everything starts with your objectives. Need more form fills, phone calls, or booked appointments? We build campaigns around those outcomes. You get a keyword and audience plan, channel recommendations, and a budget model that sets expectations for volume and CPA before launch.

Account structure built for control and scale
We organize campaigns by intent, location, and product or service line. Ad groups are tightly themed so keywords, ads, and landing pages align. This structure gives us cleaner data, stronger Quality Scores, and more precise bidding. We layer negative keywords to eliminate waste and keep spend focused on buyers.

High converting creative
Your ads earn attention with clear benefits, proof, and urgency. We write multiple headline and description variants, use all relevant extensions, and align offers to the search terms that trigger each ad. Creative tests run weekly so winners rise and underperformers retire quickly.

Clicks do not pay the bills. Conversions do. We build or refine landing pages that load quickly, present a strong hook, remove friction, and make the next step obvious. Common elements include social proof, trust badges, concise FAQs, and sticky calls to action. Fewer distractions and clearer value lead to better conversion rates and lower CPA.

• Google Search and Performance Max
• Microsoft Ads for added coverage
• Display and Discovery for awareness and retargeting
• YouTube for mid funnel lift with video
• Call only and local extensions where phone is the primary conversion

Discovery and forecasting
We review your market, competitors, and historic data if available. Then we estimate impressions, clicks, and conversions based on budget, seasonality, and benchmark conversion rates.

Build and tracking
We set up campaigns, keyword match types, ad groups, ad copy, and extensions. Conversion tracking is installed for calls, forms, chats, and purchases. We verify that all events fire correctly and that data flows into your analytics and CRM.

Launch and learn
Campaigns go live with conservative bids and clear guardrails. We monitor search terms, placements, and early conversion signals. Quick adjustments protect budget while we gather statistically valid data.

Optimize and expand
Each week we add negatives, refine bids, test new creative, and adjust audience layers. We expand into new keyword themes and geographies once core segments are profitable.

Scale what works
Budgets shift toward the campaigns and audiences that deliver the best CPA or ROAS. We increase impression share in high value areas and reduce spend in segments that do not meet the mark

• Predictable lead flow that matches your capacity
• Lower cost per lead over time as tests improve conversion rates
• Higher close rates due to stronger prequalification and clearer offers
• Clear visibility into which keywords and audiences produce revenue

• Full account builds with ad copy and extensions
• Conversion tracking for calls, forms, and purchases
• Custom landing pages or on-site optimizations
• Weekly optimizations and biweekly change logs
• Monthly reporting with insights and a 30-day action plan

We start with a budget that can generate enough clicks to learn quickly without risk. Early bidding may use Maximize Conversions to collect data, then transition to Target CPA or Target ROAS once we have stable conversion volume. For phone heavy businesses, call weighting and schedule-based bid adjustments keep spend focused on the hours that convert best. Day parting and location bid modifiers help us push harder where the math works and pull back where it does not.

If your business serves a defined area, we use geotargeting so your ads show only where you can win. Primary zip codes receive higher bids. Fringe areas get cautious bids or exclusions if needed. Location extensions connect ads to your Google Business Profile for local credibility and more calls.

• Your goals, margins, and service priorities
• Access to your website, analytics, tag manager, and CRM
• Any brand assets, photos, and testimonials you want featured
• A single point of contact to approve copy and offers