SOCIAL MEDIA MARKETING

Your customers use social platforms to discover, research, and decide. Our social media service turns that attention into action with a clear strategy, consistent publishing, and paid support that reaches the right people at the right time. We combine brand storytelling with direct response tactics, so every post and ad has a job to do. The result is steady growth in awareness, engagement, and qualified leads that your team can track in real time.

Strategy that matches your goals
We begin by clarifying outcomes. Do you want more booked appointments, more store visits, or more e-commerce sales? We map your buyer journey, define content pillars, and set monthly targets for reach, engagement, and conversions. You get a documented plan that aligns creative themes, posting cadence, and ad budgets with your business goals.

A content engine that delivers
We plan and create a mix of formats that win attention and trust. Short form video, carousels, testimonials, how to tips, behind the scenes, and FAQs each play a role. Every piece has a clear hook, a single message, and a direct next step. Copy uses your voice. Visuals follow brand guidelines. Captions include strong calls to action and the right hashtags for discovery.

Community management that builds loyalty Social media is a two-way street. We monitor comments and messages, answer common questions, and route hot conversations to your sales team. Response time matters, so we set service level targets and publish best practices your team can follow. When someone engages, we move them one step closer to booking, visiting, or buying.

Paid social that scales what works
Organic reach creates the foundation. Paid campaigns amplify winners and find new audiences that look like your best customers. We use interest, behavioral, and lookalike targeting to fill the top of the funnel, then retarget engagers and site visitors with proof and offers. Budgets shift toward the creative and audiences that deliver the best cost per result.

• Facebook and Instagram for broad reach and local targeting
• LinkedIn for B2B credibility and lead generation
• TikTok for short form discovery and rapid testing
• X for timely updates and thought leadership
• YouTube for long form trust building and retargeting

If your market uses other communities or forums, we evaluate those channels and add them to the plan when they fit.

Onboarding and audit
We review your brand assets, voice, and previous performance. We analyze competitors and identify gaps. Then we define audience segments and refine your positioning so your message lands with the people who matter.

Content blueprint
We build a 12 week calendar that maps content pillars to posting dates, formats, and CTAs. Each piece supports a clear business objective. We align with campaigns, seasonality, and capacity so marketing and operations stay in sync.

Production and approvals
We script, design, and edit creative in monthly production cycles. You approve batches, not one offs, so publishing stays consistent. We keep a library of reusable assets to speed up testing and reduce costs.

Publishing and engagement
Posts are scheduled for the days and times your audience is most active. We track comments and messages, escalate sales ready inquiries, and log common questions to inform future content.

Promote and retarget
We boost top performing posts to earn efficient reach. We run prospecting ads to introduce new audiences to your value. We retarget with social proof, FAQs, and offers that make the next step easy.

Measure and optimize
Each month you receive a clear report with results tied to leads and revenue where possible. We highlight what to keep, what to change, and what to test next.

• A strong hook in the first two seconds for video and the first line of copy for static posts
• Clear benefits and proof in every asset, including reviews, ratings, and media quotes when available
• Mobile first design with readable text, subtitles, and 9:16 vertical video support
• One primary call to action per post to reduce friction and confusion
• Consistent branding so your audience recognizes you in the feed

We treat budget like it is our own. Campaigns start with small tests across several hooks and audiences. Once we see signal, we consolidate spend into the best combinations. Prospecting campaigns use interest and lookalike segments. Retargeting campaigns reach people who watched your videos, engaged with your page, or visited key pages on your site. Frequency caps and creative rotation prevent fatigue. Lead forms, conversions, and store visit goals are tracked so you can see what is working.

• We treat budget like it is our own. Campaigns start with small tests across several hooks and audiences. Once we see signal, we consolidate spend into the best comStrategy document with goals, audience definitions, and content pillars
• Quarterly content calendar with weekly schedules
• 12 to 20 original posts per month across platforms, adjusted to your plan
• Paid social campaign setup, creative, and ongoing optimizatioN
• Community management and response routing
• Monthly performance report with a 30-day action plan. 

We connect platform analytics to your site analytics and CRM. UTM tags identify which posts and ads drive visits, calls, form submissions, and purchases. Lead forms capture source and campaign data. Phone call tracking ties calls to the creative that prompted them. For brick and mortar, we layer store visit and offer code tracking when available. The focus is always on qualified results, not vanity metrics.

• Access to profiles, ad accounts, and assets
• A point of contact for approvals and insights
• Photos, testimonials, and case studies we can feature
• Clarity on promotions, capacity, and seasonal priorities